THE CULTURE EFFECTS FOR ETHNOGRAPHY AND IT’S ROLE IN ENRICHING TOURISM ADVERTISING POSTER DESIGN ON SOCIAL NETWORKS

Document Type : Specialized scientific research papers

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Department of Graphics - Faculty of Fine Arts - Luxor University

10.47436/jaars.2021.95920.1044

Abstract

In this study, the researcher presented the concept of ethnographic cultural influences that shed light on all the different circumstances surrounding the human being, which in turn presents studies on the special culture of the place, an important step used by the graphic designer in the design stages. He also presented the tourist poster and the role of ethnographic influences in the advertising design, as this plays an important role in creating a stripped-down relationship between the designer and the recipient and leads to displaying the poster in the poster design process, as it is the basis of the design steps and the impact of cultural influences on the design of the tourist poster and its visual identity. The researcher sheds light on the plastic elements and how to build them in the touristic poster as well as its characteristics, he also presents advertising on social networks, and its role in the power of publishing and promoting the tourism advertising poster and ways to display it better, which is also an international exhibition arena and a showroom for artworks.

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