THE USE OF AUGMENTED REALITY IN THE DEVELOPMENT OF THE PRESENTATION OF FINE ART (APPLIED STUDY)

Mahdy, Ashraf Mohamed

doi:10.47436/jaars.2025.368452.1242

THE USE OF AUGMENTED REALITY IN THE DEVELOPMENT OF THE PRESENTATION OF FINE ART (APPLIED STUDY)

Document Type : Specialized scientific research papers

Author

Ashraf Mohamed Mahdy

Helwan University

10.47436/jaars.2025.368452.1242

Abstract

This research aims to shed light on various artistic aspects related to the experience of employing augmented reality (AR) technology and integrating it into visual art works. Augmented reality technology relies on sensing the user’s surrounding environment and accurately determining the positions of digital elements to display them through different devices, utilizing techniques such as motion tracking, geolocation, and environmental sensing.
AR contributes to transforming artistic paintings from static visual media into vivid interactive experiences by adding digital elements such as movement, sound, and explanatory texts. This grants visual art new dimensions, increases its attractiveness and connection with audiences, enhances artistic understanding and awareness, and makes the experience of viewing art more enjoyable and enriching. Moreover, it opens new horizons for creativity and provides artists with innovative tools for expression.
Interaction is considered a fundamental feature of digital media, and AR achieves this interaction in an essential way. This motivated the researcher to carry out his own experiment to add this interactive dimension to several of his artworks, transforming the painting from a visual medium into an interactive one. The research presents the researcher’s experience, which included a collection of artworks supported by AR technology, enriched with elements of movement, audio narration, and music. These artworks were exhibited in both private and public art exhibitions, in addition to employing some of them as illustrations accompanying a short story collection entitled “Recycling.”

Keywords

Main Subjects

Research in the fields of Visual arts (Painting, Murals, Graphics, Animation and Book Art, Sculpture).

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