THE ROLE OF USER INTERACTIVITY WITHIN IMMERSIVE SPACES IN THEME PARKS

Document Type : Articles and research extracted from theses

Authors

1 Decor Department, Faculty of Fine Arts, Helwan University, Cairo, Egypt

2 Décor Department, Faculty of Fine Art, Helwan University, Egypt

3 Decor Department, Faculty of Fine Arts, Helwan University

10.47436/jaars.2025.356973.1237

Abstract

This research aims to evaluate the use of interactive techniques within immersive Theme Parks and its relation to the guest’s immersive experience through the analysis of data collected from published research papers and articles. The scope of the research was set to include why, how, and when interactive techniques were utilized within currently running immersive Theme Parks located in North America and East Asia. Methodology of research was theoretical, it used a literature review approach by collecting past research data collected from published papers, books, and articles written by experts in the fields of Theme Park design and user experience techniques and published in accredited university journals, Theme Parks professional reviewers and manufacturing companies responsible for interactive techniques, that was then analyzed to reach a valid research conclusion. The findings of the research highlighted, firstly, the importance of the inclusion of interactivity to reach maximum guest immersion, secondly, how it should be done in a careful manner as it could be a positive addition to the space, but it can also break the guest’s immersion and connection with the space and thirdly that original immersive Theme Parks like Disneyland didn’t utilize virtual interactivity, so not to break the guest’s connection with their physical surroundings. Thus, the conclusion reached was that the guest’s immersion with their surrounding is the main goal and that interactivity should only be added if it fits the narrative and without breaking it or being heavily dependent on it.

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Journal of Arts & Architecture Research Studies
Volume 6, Issue 11
JAARS – Volume 6 - Issue 11 - June 2025
June 2025

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