A CONTEMPORARY VISION FOR ADVERTISING POSTER DESIGN FOR CULTURAL INSTITUTIONS

Document Type : Specialized scientific research papers

Author

Graphic and Media, Faculty of Arts and Design, The British University in Egypt, Cairo

10.47436/jaars.2024.289678.1200

Abstract

This study determines the cultural identity reflection of cultural institutions like the libraries, universities and cultural centers on the poster design for different events that held by those cultural institutions. poster design and advertising principals varies according to the topic, identity and culture which reflects on all the design elements such as colors, shapes, typography, texture, patterns, and motifs. this paper will highlight some examples for different events’ posters help by different cultural institutions worldwide, each poster reflects the identity of the event as well as maintaining the cultural appearance in an attractive informative promotional contemporary design. the posters have different types of design some are pictorials, and some are typographic designs. also, different art schools were applied to the posters. Soft ware and digital technologies have a big role in creating and translating the designer idea into attractive outcome, the technology can be advantage or disadvantage according to the designer use.

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References

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Journal of Arts & Architecture Research Studies
Volume 5, Issue 9 - Serial Number 9
JAARS – Volume 5 - Issue 9 - June 2024
June 2024
Pages 141-154

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