SOCIOCULTURAL INFLUENCE ON PERCEPTION AND INTERACTION WITH USER INTERFACE 3D ILLUSTRATIONS (A practical experience inspired by the Egyptian culture)

Document Type : Specialized scientific research papers

Author

Graphic department, Faculty of fine arts, Helwan University, Cairo, Egypt

10.47436/jaars.2023.203418.1139

Abstract

Illustrations are visual communication tools used to send messages to viewers, elicit emotions, and influence their decisions. 3D illustrations have been used in user interface (UI) design by the end of 2019. Before that, Flat illustrations were used in UI for years. The new 3D style (Neumorphism) merged the simplicity of shapes in Flat style with realism in colors, lights, textures and shades in Skeumorphism. UI illustrations are commonly made in a universal style to cross boundaries and engage users universally. However, current research showed evidence of how perception, especially of user experience and UI design, is affected by cultural influences. In this paper, the author reviewed her approach to experimentally design UI 3D illustrations inspired by the Egyptian culture. This is to test the engagement of the Egyptian users through positive triggers. A survey was made among Egyptians and Non-Egyptians to measure their perception and interaction with these illustrations.

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References

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Journal of Arts & Architecture Research Studies
Volume 4, Issue 7 - Serial Number 7
Volume 4 - Issue 7 - June 2023
June 2023
Pages 147-161

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