THE IMPACT OF THE IDEOLOGY OF GLOBALIZATION AND THE CULTURE OF CONSUMPTION ON THE MENTALITY OF THE CONTEMPORARY ARTIST IN THE FORMATION OF RELIEF SCULPTURE IN EUROPE AND AMERICA

Document Type : Articles and research extracted from theses

Authors

1 Faculty of Fine Arts - Helwan University

2 Department of Sculpture - Faculty of Fine Arts - Helwan University

10.47436/jaars.2022.127064.1076

Abstract

The ideology of consumption is a natural product of evolution in the era of globalization and the spread of media in response to the mechanisms and interests of the forces that harness art and science to serve the political and economic forces of the capitalist system, After the end of the Second World War, there was a period at the beginning of breaking down the barriers between art types. culture ", such as what pop art has created in the age of communication and the use of digital systems that brought postmodernist arts closer to humans and eliminated the divides between art and life and changed traditional concepts that artists have been accustomed to throughout the ages, Today, the artist is celebrating the consumerism that has swelled in an era of globalization, capitalism and the spread of consumerism in which knowledge has become the commodity. This has brought about a lot of changes and artistic and intellectual transformations in the visual landscape in the works of prominent sculpture. Art appeals to the language of everyday consumerism and multimedia to reflect the gap between the culture of the elite inherited from previous times to reach the world's dominant consumer culture.

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References

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