THE EFFECT OF INTERIOR DESIGN ELEMENTS ON CUSTOMER EXPERIENCE IN FASHION RETAIL STORES

Document Type : Specialized scientific research papers

Author

Decor Department, Faculty of Fine Arts, Helwan University

10.47436/jaars.2022.166189.1114

Abstract

Retail stores compete in attracting customers to their retail stores and always develop approaches that aim to provide better shopping experience. Interior design as part of the retail store identity is an essential part of the process in understanding customers’ perceptions, needs, and behavior to help interior designers take better decisions when designing a retail store using elements of interior design by making the environment more appealing to customers. These elements include space, circulation, light, and color.  The main objective of the research is to understand the relationship between customer behavior and interior design elements and to identify the most influential elements of interior design on customer experience, and to evaluate the interior design impact on customers. A programmed questionnaire has been conducted on random customers including questions with different measurements. The study results show the significance of the design process and its impact on the retail environment, and prioritizing elements that have the most influence on customers’ experience.

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References

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