REALISM AND 3D GRAPHICS IN UI DESIGNS AND SOCIAL MEDIA PLATFORMS (TREND OF 2020/21)

Document Type : Specialized scientific research papers

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Graphic Department, Faculty of Fine Arts – Helwan University, Egypt

10.47436/jaars.2022.98880.1050

Abstract

In the years 2020/21, humanity faced exceptional challenges after the outburst of the Coronavirus. This included the strict lockdowns across countries, social distancing, and the transition to online communication. Distance learning and working from home circumstances caused technological disruption in how knowledge was acquired and how work is getting done. Computer and software companies competed in providing users with the optimal user experiences while doing their work at home. Simultaneously, the user interface (UI) design of websites and applications had new developments. A modern 3D trend occurred in the graphics and illustrations attached to UI designs. In this paper, the researcher studies Neumorphism and the new 3D style and discusses their characteristics and the circumstances that paved the way for their emergence. A comparison between the 3D and the flat style was conducted. Moreover, this work reviews examples of the new 3D style that has been adopted by big companies such as Microsoft and Pitch.

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